AI Search / AEO Visibility Benchmark

Question 1 of 15Technical Search Foundation

Can search engines and AI-powered search systems easily crawl, index, and understand the important pages on your website?

This includes indexability, sitemap health, robots.txt, canonical tags, crawlable links, internal linking, and clean page structure.

We have not reviewed crawlability or indexability recently. We have basic SEO setup, but technical issues are checked only when problems occur. We regularly review key technical SEO signals such as indexing, sitemap coverage, and internal links. We have a documented technical SEO process covering crawlability, indexability, structured data, canonicalization, performance, and issue monitoring.

Question 2 of 15Technical Search Foundation

Does your website use appropriate structured data and clear page markup to help search engines understand your organization, services, products, articles, FAQs, and breadcrumbs?

Structured data does not guarantee visibility, but validated markup can help search systems interpret page meaning when it accurately reflects visible content.

We do not use structured data or schema markup. We use some basic schema, but it has not been validated or mapped to key page types. We use validated structured data on selected important pages. We maintain validated structured data across key page types and align it with visible content, brand identity, services, articles, FAQs, breadcrumbs, and conversion pages.

Question 3 of 15Technical Search Foundation

Are your most important commercial and informational pages internally linked, clearly structured, and easy to discover from your homepage, navigation, and related content?

AI-search visibility depends partly on whether important pages are easy to find and contextually connected.

Important pages are difficult to find or are not clearly linked. Some important pages are linked, but our internal linking is inconsistent or unplanned. Most key pages are accessible through navigation or internal links. We have a deliberate internal linking structure connecting service pages, guides, FAQs, comparison pages, case studies, and conversion pages.

Question 4 of 15Entity & Brand Clarity

Is your brand described consistently across your website, social profiles, directories, knowledge sources, and third-party mentions?

AI systems often form brand summaries from multiple sources, so inconsistent descriptions can lead to inaccurate AI-generated answers.

Our brand descriptions vary widely across different platforms. We have some consistent messaging, but old or conflicting descriptions still exist online. Our main website and major profiles use mostly consistent descriptions. We maintain a controlled brand entity profile across our website, social channels, directories, PR, partner pages, and key third-party sources.

Question 5 of 15Entity & Brand Clarity

Is it clear which topics, services, industries, locations, and buyer problems your brand should be associated with in AI-generated answers?

This checks whether your website sends focused topical signals instead of vague or scattered positioning.

Our website does not clearly define our core topics or areas of expertise. Our positioning is partially clear, but our topics, services, and industries are not organized consistently. We have clear service and industry pages for our main areas of expertise. We have a structured topical map with pillar pages, supporting content, use cases, FAQs, internal links, and conversion pages for each priority topic.

Question 6 of 15Entity & Brand Clarity

Do your key people, company profile, services, locations, industries, credentials, and contact details appear clearly on your website and major external profiles?

Clear organization and people signals help search systems and buyers understand credibility, relevance, and legitimacy.

These details are missing or unclear across most channels. Some details exist, but they are inconsistent, incomplete, or difficult to verify. Our main website and major profiles show most key company details. We maintain consistent organization, people, service, industry, location, credential, and contact signals across our website and external profiles.

Question 7 of 15Answer-Ready Content

Does your content directly answer the questions your buyers are likely to ask in Google, ChatGPT, Gemini, Perplexity, Copilot, and other AI search tools?

AEO content should answer important questions clearly before expanding into detail.

Our content is mostly promotional and does not directly answer buyer questions. We answer some questions, but the answers are scattered or buried inside long pages. We have dedicated FAQ, guide, or explainer content for some priority questions. We maintain answer-ready content that gives clear definitions, comparisons, examples, steps, and decision guidance for priority buyer questions.

Question 8 of 15Answer-Ready Content

Does your website provide original, useful, and specific content that goes beyond generic AI-generated or commodity explanations?

This checks whether your content contains genuine expertise, useful examples, and practical detail rather than generic summaries.

Much of our content is generic, thin, duplicated, or lightly rewritten from common sources. Some pages are useful, but many are still generic, shallow, or not differentiated. We have useful original content on selected priority topics. We consistently publish original, experience-based, well-structured content with examples, evidence, expert input, and practical guidance.

Question 9 of 15Answer-Ready Content

Do you have comparison, alternatives, how-to-choose, pricing, use-case, and problem-solving content that helps AI search tools understand when your brand is relevant?

AI search often responds to decision-stage questions, not only basic definitions.

We do not have this type of content. We have some general service pages, but little comparison or decision-support content. We have some useful comparison or decision-support content for priority services. We maintain structured decision-support content covering comparisons, alternatives, buyer questions, use cases, objections, pricing considerations, and selection criteria.

Question 10 of 15Authority & Citation Signals

Is your brand mentioned, referenced, reviewed, or cited on credible third-party websites relevant to your market?

AI search systems may rely on external authority signals, not only your own website.

We have little or no meaningful third-party visibility. We have a few mentions, but they are not consistent, recent, or from authoritative sources. We have credible mentions, reviews, backlinks, or partner references in some relevant places. We have a deliberate authority-building strategy across PR, partner pages, directories, expert content, reviews, podcasts, communities, and relevant media.

Question 11 of 15Authority & Citation Signals

Does your website provide evidence that supports your claims, such as case studies, testimonials, client examples, credentials, data, references, or expert authorship?

AI systems and human buyers both need clear trust signals to evaluate credibility.

Our website makes claims but provides little supporting evidence. We have some trust signals, but they are weak, outdated, or not connected to key services. We provide testimonials, credentials, or case examples on selected pages. We consistently support important claims with case studies, proof points, expert authorship, third-party references, client examples, and clear trust indicators.

Question 12 of 15Authority & Citation Signals

Do external sources describe your brand in a way that supports the topics, services, and markets you want to be known for?

External mentions are more valuable when they reinforce the same positioning your website is trying to build.

We have little external visibility or the descriptions are not aligned with our target topics. Some external mentions exist, but they do not clearly support our priority services or positioning. Several external sources describe us reasonably well for our main services. We actively manage PR, profiles, partner mentions, reviews, directories, expert content, and thought leadership to reinforce our target topics and positioning.

Question 13 of 15AI Visibility Measurement

Do you regularly test how your brand appears in AI search tools for priority commercial and informational queries?

This includes checking whether your brand is mentioned, described accurately, cited, compared correctly, or omitted.

We do not test our visibility in AI search tools. We occasionally search for our brand manually, but there is no structured process. We periodically test a small set of brand and service queries across AI tools. We maintain a repeatable AI visibility testing process across priority prompts, competitors, answer engines, citations, and brand-description accuracy.

Question 14 of 15AI Visibility Measurement

Do you compare your AI search visibility against direct competitors for important buyer questions?

This checks whether you know when competitors are being mentioned, cited, or recommended more often than your brand.

We do not compare AI search visibility against competitors. We occasionally check competitors manually, but not in a structured way. We compare visibility for selected prompts or search questions from time to time. We track competitor visibility across priority prompts, answer engines, brand mentions, citations, positioning accuracy, and changes over time.

Question 15 of 15AI Visibility Measurement

Is someone responsible for improving AI search visibility, AEO performance, and brand accuracy across answer engines?

AI search visibility usually requires coordination between SEO, content, PR, brand, product marketing, and technical teams.

No one owns AI search visibility or AEO. It is informally handled by SEO or marketing, but there is no defined process. Someone monitors AI search occasionally and recommends improvements. We have assigned ownership, a documented improvement cycle, prompt testing, content updates, authority-building actions, and reporting for AI search visibility.

AI Search / AEO Visibility Benchmark

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